About Us


Adaptation Projects is a collective of freelance and in-house strategists from diverse industries, disciplines and geographies, brought together by Strategy Designer, Amy Wilkinson.

Our purpose is to develop truly innovative strategies for our clients that meet real customer needs, using the design thinking framework.



Our Services



  • End-to-end human-centered design process lead

  • Marketing strategy design and implementation

  • Market research (in-depth stakeholder interviews, focus groups and surveys)

  • Sales and marketing presentations (storytelling, copywriting, presentation design)

  • Content marketing (ideation, planning, creative development, copywriting)

  • Workshop facilitation (brainstorming, team meetings)

  • Mentoring (marketers, freelancers, business owners)



  • Online courses on applying Design Thinking to business challenges, delivered on Skillshare, the global learning platform.




Amy Wilkinson | Strategy Designer

Amy recently returned to Australia (based in Melbourne) after a 10 year stint in London where she worked in UK and European roles before going freelance. She has spent a good chunk of her career in healthcare and pharma because there's nothing quite like the challenge of getting innovative marketing through legal and regulatory approvals. Working with clients as a remote and in-house freelance consultant, Amy leads the globally recognised Design Thinking process to uncover and address real stakeholder pain points, then set strategy with creative and relevant solutions.


Tanya Menz | Business Analyst

Tanya has extensive experience in creating, analysing and improving business models and leading businesses to more profitable outcomes. She has a background in pharma and not-for-profits (housing).


Melinda Ly | Presentation Designer

Melinda provides a range of presentation services including strategic communication, audience experience, creative, and consultation through her business, Visual Impact Presentations

She has worked with Melbourne Airport, Red Cross, Google, Ford, Viva Energy, David Jones, Melbourne University Law School, BP, Castrol, Sanofi, Repco, New Chambers, and many SMEs.


Daniela Lanz | Product Specialist

Daniela started her marketing career in her home country of Venezuela before continuing to hone her product development, project and campaign management skills in the UK in pharma, medical devices and consumer goods. 


Greg Cahill | Business Development

Greg has a deep knowledge of strategy formation, project and change management. An intentional leader with a positive disruption mindset and a passion for sales/supply chain excellence, driving for clarity through strong vision mapping and achievement.

Greg has an Ophthalmic dispensing degree in addition to management and training qualifications giving him strong expertise in the healthcare and pharmaceutical sector. He is a strong presenter and a GAP trained negotiator. To keep focused he competes in long distance triathlons, travelling the globe with Team Cahill.