Adaptation Projects is a collective of freelance and in-house strategists from diverse industries, disciplines and geographies, brought together by Marketing Strategist, Amy Wilkinson.
Our purpose is to help aspiring marketers to develop a more strategic approach to their craft so that they can run their marketing activity with confidence and enjoy the creative process.
Amy recently returned to Australia after a 10 year stint in London where she worked in UK and European roles before going freelance. She has spent most of her career in healthcare and pharma because there's nothing quite like the challenge of getting innovative marketing through legal and regulatory approvals. Amy is focussed on giving small and medium size businesses access to top quality professionals through remote working.
Tanya has extensive experience in creating, analysing and improving business models and leading businesses to more profitable outcomes. She has a background in pharma and not-for-profits (housing).
Melinda provides a range of presentation services including strategic communication, audience experience, creative, and consultation through her business, Visual Impact Presentations.
She has worked with Melbourne Airport, Red Cross, Google, Ford, Viva Energy, David Jones, Melbourne University Law School, BP, Castrol, Sanofi, Repco, New Chambers, and many SMEs.
Daniela started her marketing career in her home country of Venezuela before continuing to hone her product development, project and campaign management skills in the UK in pharma, medical devices and consumer goods.
Greg has a deep knowledge of strategy formation, project and change management. An intentional leader with a positive disruption mindset and a passion for sales/supply chain excellence, driving for clarity through strong vision mapping and achievement.
Greg has an Ophthalmic dispensing degree in addition to management and training qualifications giving him strong expertise in the healthcare and pharmaceutical sector. He is a strong presenter and a GAP trained negotiator. To keep focused he competes in long distance triathlons, travelling the globe with Team Cahill.