Imagine yourself as a doctor treating a patient when preparing your sales story. Your message becomes more powerful by keeping it focused on the audience and their problem for up to 90% of the conversation, leaving your product until last. Here’s how…
Read MoreRunning a business in the best interests of your customers seems straight forward enough but too often they’re forgotten. So who are you really working for? Your profit margins or your customers? Here are eleven signs that your company could do with a fresh look outside itself.
Read MoreThere's more ways to learn than ever before. We're overloaded with information and have less time to consume it, and so we naturally gravitate to the style of learning that is most effective for our individual needs. We’ve put together this quick quiz to get you thinking about your naturally learning style and what works best for you.
Read MoreWhatever your product or service is, you have customers who are buying it. But it might surprise you to hear that some of those customers are buying from you because they haven't found a better alternative. You're not solving their problem entirely but they either can't be bothered looking elsewhere or they don't even realise they're missing out... until a better option comes their way.
Read MoreCreating a strategy can be as complicated or as simple as you want to make it. As long as you find a way to match the needs of a group of people with the product or service you’ve developed, then you’re off to a great start. And to be able to do that, there will naturally be three phases that you follow.
Read MoreSome things are super obvious in hindsight but this key strategic ingredient is forgotten by many businesses large and small.
Read MoreStrategy isn't necessarily for everyone. Is it right for you?
Read MoreSimply having a strategy isn't enough. To have a good one that is useful and meaningful takes a key ingredient.
Read MoreStrategy is one of the most over-used words in business and yet its true value is often misunderstood.
Read MoreA valuable lesson that others' priorities are not the same as yours.
Read MoreI’m completely confident that procrastination is a critical part of my creative process after this lightbulb moment.
Read MoreSometimes our output doesn't entirely match up to our expectations. Let's try to be a little less harsh on ourselves and have faith in our voice.
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