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Ideas to Action: Find Your Focus with Design Thinking

  • Sorrento HUB Coworkspace Level 1 / 119-125 Ocean Beach Rd Sorrento, Victoria 3943 (map)

Business owner, entrepreneur, freelancer, future change maker?

Got big aspirations but getting stuck in the detail?

Come and learn the art of design thinking. A process to help you solve problems creatively to grow your business into the one you’re dreaming of.

What's in it for you?

  • Join a vibrant and entrepreneurial business community

  • Learn lifelong business skills

  • Make confident and informed decisions

  • Ongoing accountability to stay on track

  • Take away a clear action plan to move your business forward

  • A group follow up session to share your wins, troubleshoot and track progress

What's covered in this Workshop?

In this workshop we teach you how to approach any problem you're facing in starting or running your business with a Design Thinking mindset so that you can make well-informed decisions more quickly and confidently. We will walk you through each of the stages of the Design Thinking process: Empathy, Definition, Ideation, Prototyping and Deliver. You'll apply each stage to a particular challenge you're facing in your own business, giving you the tools and principles to put into practice moving forward.

Come prepared to work hard, share your experiences, collaborate with others in similar situations, and leave with a clear set of tasks to move past whatever specific problem or challenge that is currently stopping you from growing your business.

Learn lifelong skills that will empower you to continuously innovate for a sustainable long term strategy. 

Who is this Workshop for?

Starting or growing a business involves solving many problems and challenges. Often, especially as a solo entrepreneur, it can be difficult to come to a clear decision, especially when it effects the strategic direction of your business. 

Sometimes the lack of decision making can be paralysing, affecting business growth as well as personal confidence.

What is Design Thinking?

Design thinking is a simple set of steps and tools that can be used to creatively solve any challenge. It was first developed to design products with the user's needs in mind (think ergonomic chairs for people with back problems).

Design thinking is so effective it's now used more widely beyond traditional designers. It's really for anyone who wants to solve a problem. At Adaptation Projects we use it to design business and marketing strategies around real customer and staff needs. We know you'll find it empowering and fun and a lifelong skill you'll start applying to everything as second nature.

About your Facilitator:

Amy Wilkinson is a Strategy Designer, developing marketing and business strategies for national and global clients using empathetic design principles, or Human-Centred Design. Amy has vast experience in developing, launching and marketing brands in Australia, the UK and Europe, working with family-owned through to global corporates in a range of industries from healthcare, pharma, professional services, startups and membership.

About your Host:

The Sorrento HUB Coworkspace is a coworking and event space located on Ocean Beach Rd Sorrento. We provide a dedicated space for the local community to connect with like minded people and build capactiy. Here at the Sorrento HUB we value collaborating and providing opportunities for you to grow your business.

Earlier Event: 7 October
October Freelancers Meetup
Later Event: 4 November
November Freelancers Meetup