Think about the people your business touches every day - those you’re serving, employing, and partnering with. How do you want them to perceive you and your business? What sort of impression do you want them to walk away with and what do you want them to tell others about you?
Values are an important thing to think about when planning the bigger picture (your strategy) for your business.
By aligning your personal values with those of your brand, it’s far more likely those values will shine through in all aspects of your business. If you try to run a business that is at odds with your values, what chance will it have of succeeding?
This exercise will help you to gain clarity around who you are, who you want to be and how your business will reflect that. It will help you to define the type of people you want to work with; it will help you find your tribe.
Likewise it will help you rule out all the prospects and potential partners who don’t fit with your values thereby narrowing down your focus and allowing you to work harder on the areas that matter more.
Download your ‘Driven by Values’ tool now and spend 15 minutes getting clarity on your brand values, allowing you to share them with your colleagues, partners and customers and giving you a North Star to guide you as you grow your business.
Give it a go and let us know what you think!
Time needed: 15 minutes