Are you having trouble describing what your service or product does?
Product packaging is notoriously difficult to get right because of it’s limitations.
Everything that needs to be said has to fit on the front of a very small pack.
The copy needs to be punchy, enticing and easy to understand.
I love working within limits (think instagram squares or 140 character tweets) because it demands creativity and simplicity to stand out while playing within the rules.
So we took inspiration from household products and created the Features + Benefits tool which will help you describe your product or service, within the boundaries of a product pack!
Give it a go and let us know what you think.
Time needed: 15 minutes