Want to be a strategic thinker?


Have you ever wondered how other businesses come up with so many great ideas for their blog and social media content? And how they know who to promote to, where and how?

Those businesses have a marketing strategy, and here's how you can get one too.

It's time to get your hands dirty!

Practical online tutorials, tools and templates for you to apply on the job; helping you develop as a strategic thinker and doer.


Improve Your Strategic Thinking Skills with our Online Courses


The Strategy Canvas

The Strategy Canvas is a simple formula to creating a marketing strategy with confidence, containing eight core ingredients. For each "ingredient" we'll be producing a range of Toolkits that cover the three phases of strategy building: Exploration, Foundation, and Future Proofing.

This toolkit gives you an overview of the overall process.

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Understand your audience

Access this toolkit now with 2 free months of Skillshare Premium!

It costs much more to find new customers than it does to keep the ones you have. So, how do you keep them?

Well, the first step is to listen to them and make sure you are doing all you can to keep them happy and satisfied.

This toolkit will give you the tools to start listening.

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Vision and Mission

It's easy to get a vision and a mission mixed up and to over engineer what should be simple inspiring statements that are easily understood by everyone. Here's how to simplify your end goal and communicate it with your team.

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Team Connection

Since the Strategy Canvas is all about putting people at the heart of what you do, what better place to start than the captive audience right in front of you: your team! Here's how to engage, listen and mine for awesome insights from within.

Latest Videos



“Amy is an outstanding strategist and a one-person ideas machine.”
— Pete Smith, Co-Founder at Silicon Milkroundabout
“Amy challenges the status quo and gets results. Strategic, innovative, collaborative + inspirational, Amy makes change happen.”
— Nikos Psaltopoulos, COO MarineTraffic
“Amy is a natural leader; inclusive calm and with a clear vision.”
— Samantha Gerson, Digital Initiatives EMEA at Bausch + Lomb
“Amy brought professionalism and new energy to the business at a time when we were pushed for resources and needed some fresh thinking.”
— Sally Walton, Business Director at Prestige Brands UK
“Amy was an inspiration to work with, a highly strategic, dynamic thinker.”
— Greg Cahill, Key Account Manager at Bausch + Lomb UK
“The experience working with Amy has been enlightening, inspiring, thought-provoking and challenging.”
— Doug Mitchell, Partner at Mitchell Wilson Accountants